Why Do Online Shoppers Abandon Shopping Carts?

Posted on Oct 2, 2014 2:49:00 PM

Online shoppers abandon their carts for a host of reasons.

Sometimes they may get pulled away, but a recent comscore study shows that a bigger reason is because shipping costs make their total purchase more than expected.

That’s right, 55 percent of those surveyed abandon their cart due to shipping costs. What’s more, 40 percent said they had cancelled a purchase as the shipping and handling costs were listed too late.

More and more online shoppers are adding items to their carts to qualify for free shipping. For that reason, it has become critical for online retailers to clearly indicate the level of spend required for free shipping.

At checkout, 73 percent said they wanted to see free shipping options and nearly 60 percent of respondents said an estimated or guaranteed delivery date was important.

That’s where regional carriers can come into play. Companies like OnTrac are able to offer you flexibility, cost reduction, faster Ground delivery and increased productivity.

Because we’re able to provide you all the reliability you expect from the National Carriers, without the hassle of big volume commitments, your company will be able to gain the competitive advantage, grow revenue and improve shareholder value.

Research shows that online shoppers have a range of delivery time they are willing to wait for the delivery of their orders.

Offering a range of delivery time options could help retailers appeal to a wider range of customers.

The report found that 48% of customers are not willing to wait more than five days for most of their purchases.

But with OnTrac, you don’t have to succumb to the longer wait periods. Get it delivered faster, at less cost to you.

Incorporating a regional carrier into your existing shipping workflow is a great way to reduce your overall net shipping expenses.

Our faster, more cost-effective delivery is a sustainable competitive advantage that will allow you to increase customer lifetime value. Plus, better pricing with a regional carrier will improve expense management and ensure profits are not lost in shipping.

Topics: online shopping, shipping