For the employees at Nuts.com, the philosophy is (and always has been) simple: treat customers as you’d like to be treated.
It’s modest and unassuming, but it’s this family owned business’ philosophy, and it’s held up for over 80 years.
“We continue the family tradition of providing the same superb quality and service as in the past,” Chief Nut Jeff Braverman said. “Our product selection has grown and our marketing strategy has evolved, but our service has stayed the same. When you place and order, we are going to slam dunk it. We’ve stayed true to the philosophy of ‘treat your customers as you want to be treated’ but these days, we let our personality show.”
Eighty-four years after Poppy Sol (the company’s first generation nut) opened the Newark Nut Company, selling premium bulk items at the Mulberry Street open air market, Braverman and his cousin David have taken over.
Through the years, the industry has changed—new products have been developed and the demand for a healthy alternative has continued to grow. But as inventory changes, their focus remains the same.
“We’re customers too,” Braverman said. “When we shop or order something online, we have the same expectations as the people who order products from us. We keep that in mind.”
That means satisfied customers from the time they place an order to the time they receive their shipment, and anyone who has ever ordered from Nuts.com knows exactly what that means.
Their packages are all unique—cardboard, with what looks like jokes, hand written in black sharpie, and deals for every occasion.
“We try to go over the top, but we do it in a professional way,” Braverman said. “Our business is very regimented, but it’s fun and we keep it light.”
And although the name may not imply it, Nuts.com is stocked with much more than cashews and almonds.
“We have a really diverse group of customers, because we have a really diverse group of products,” Braverman said. “We started with nuts and dried fruit and now offer gluten free products and specialty powders. We keep discovering new areas and it keeps things interesting.”
The products sell themselves, but the service is what keeps people coming back.
“When you order something online, you want it fast,” Braverman said. “With food, you want it faster. You want instant gratification. People have come to expect fast shipping. It’s not necessarily that people were clamoring for faster shipping—I think everyone wants it. As a customer, I want it, and it all goes back to the philosophy of treating your customers how you want to be treated.”
OnTrac is proud to partner with a company like Nuts.com, offering overnight delivery to six of the seven states in our service area from our Reno, NV location.
“OnTrac’s overnight delivery footprint is amazing,” Braverman said. “It puts the national carriers to shame. And what’s better than forming a partnership with your shipper? There’s synergy. My experience has been so great.”
When the employees at Nuts.com ship with OnTrac, they ship with the confidence that OnTrac will be able to continue their high level of customer service. It is in our ability to provide faster time in transit and keep costs down that keeps customers in our service area satisfied. We are proud to be able to uphold the Nuts.com commitment to quality service from the time it leaves the company’s hands until the time is arrives at a customer’s door.