OnTrac, the largest regional carrier in the 8 Western States, has selected 3M to provide the material to brand not only its fleet of vehicles, but also those of its owner-operator’s. The advanced technology 3M offers, coupled with its high-quality product, warranty on material and network of 3M certified installers will help OnTrac increase brand awareness and provide customers a sense of safety and familiarity with its fleet. These critical components are all a part of the delivery company’s expansion plan.
“The ease of use of 3M materials, and the understanding they have of our vision makes them the perfect vendor for our brand recognition initiative,” said Laura Peterson, OnTrac Vice President of Marketing. “It is important that the OnTrac brand is portrayed consistently across all vehicles, and we trust 3M to make that happen.”
In addition to its larger line-hauls, OnTrac has a variety of final mile delivery vehicles that present an opportunity for brand development. Recognized growth through the branding of this fleet is in line with OnTrac’s growing initiative to maintain a larger presence in its service area. 3M’s extensive range of brand communication, decoration and protection products provide high quality, striking visual solutions that will aid in the brand identity process.
"OnTrac needed a solution that would give them a consistent brand image across their entire fleet, and that would meet their complex needs to install graphics quickly in the field,” said Bryce Schaefer, sales manager, 3M Commercial Graphics. “We were pleased to work with them to develop a specification for all their fleet graphic materials, as well as custom installation guidelines to ensure a standardized and efficient process.”
About 3M Commercial Graphics
3M Commercial Graphics helps customers worldwide build brands by providing total large-format graphics and light management solutions. 3M manufactures or certifies lighting solutions‚ graphic films and graphic protection‚ flexible substrates‚ as well as inks and toners used to create large-format finished graphics that are consistent‚ reliable and durable. Learn more about 3M graphics products and programs by calling 1-800-328-3908‚ visiting www.3Mgraphics.com‚ following 3M @3MGraphics on Twitter or at facebook.com/3Mgraphics