Rocky Mountain ATV/MC is an off-road retailer primarily selling products online. Headquartered in the southwest, there is one showroom in Payson, Utah and another in Winchester, Kentucky in order to service their customers throughout the United States. Their products vary from items as large as ATV’s, dirt bikes, motorcycles, side by sides, tires, etc. to items as small as nuts and bolts, as well as, riding gear and casual apparel.
Business started the year of 1985 by CEO and founder, Dan Thomas in a small, one room warehouse. Thirty years later Rocky Mountain ATV/MC has grown to an international business shipping thousands of SKUs a day. The majority of their customer base receives their products within two days of placing an order regardless of where they are located in the U.S.
California is a large market for Rocky Mountain ATV/MC and also a large market for OnTrac. Together OnTrac and Rocky Mountain ATV/MC have built a solid foundation of taking care of the customer and making sure that their deliveries are in the customer’s hands quicker.
Rocky Mountain ATV/MC Operations Manager Aaron Bezzant says, “We’re looking for partners who bring a lot of value to our business and one of those is OnTrac. They’re very flexible, willing to work with us, [and] do whatever is necessary to take care of the customer.”
Above all else, Rocky Mountain ATV/MC is based around an industry where consumers are using their products to create an enjoyable experience. Rocky Mountain ATV/MC Product Development Eric Nelson says, “It is all focused on fun.” The video perfectly depicts the fun that they represent for their customers and the community that they are involved in.