OnTrac Wins the 2018 Diamondbacks Most Valuable Partner (MVP) Award for Brand Integration

Posted on Dec 19, 2018 11:02:11 AM



2018 has been an exciting year for OnTrac partnerships! Teaming up with the Arizona Diamondbacks, OnTrac helped bring back a piece of baseball history, the OnTrac Bullpen Cart. The D-backs were the first team in Major League Baseball to reintroduce the Bullpen Cart as a way to transport relief pitchers and other bullpen items to the mound and dugouts. Since the debut, other MLB teams have followed suit. This unique partnership has been featured in media outlets around the globe, such as ESPN, Forbes, Sports Illustrated and Yahoo! Japan. Custom videos were created to debut the cart on the OnTrac website and in multiple D-backs team videos too. Replica toys and media assets have been created of the OnTrac Bullpen Cart.


Due to OnTrac’s involvement with the bullpen cart, the Diamondbacks awarded OnTrac with the Brand Integration Most Valuable Partner (MVP) award for 2018. Thursday, November 29th, 2018 was the 8th Annual MVP awards hosted by the Arizona Diamondbacks. This event was developed as a way for the Diamondbacks to recognize their corporate partners whose marketing and promotions make a lasting impression.

In accepting the award, OnTrac President Rob Humphrey said, “It’s been an amazing experience. It’s a wonderful opportunity and a great fit for our company. That is what we do, we deliver.”


Topics: Arizona Diamondbacks, OnTrac Bullpen Cart, MVP Award, Brand Integration