As we tie up the week we’re not only celebrating it being Friday, but we are also celebrating National Donut Day by delivering donuts to randomly selected customers. OnTrac coordinated delicious deliveries to be sent in each of our service areas: California, Arizona, Nevada, Oregon, Washington, Utah, Colorado and Idaho. Some of the customers who received a surprise delivery included The Honest Company, Isagenix, Amway, Byram Healthcare, Tire Rack, Benco Dental, Bootworld and many others.
National Donut Day started in 1938 and was created by The Salvation Army to fund the organization’s social causes. This day honors the Salvation Army “Lassies” of WWI. They were the organization’s volunteers who were sent to Europe during this time to hand out these delicious fried morsels to boost troops morale and to provide a link to home and family.
OnTrac created a social media campaign to go along with National Donut Day; capturing all donut deliveries sent to customers and sharing the photos to our social media pages on Facebook, Twitter, LinkedIn and Instagram. We created the hashtag #OnTracDelivery to go along with the popular hashtag #NationalDonutDay so our social media followers can stay updated on the sweet deliveries made throughout our service region.