Today’s consumers choose who to buy from based on their overall customer experience. As an eCommerce company, having the lowest price or best product no longer guarantees a sale. Consumers thoroughly research and compare a variety of products, retailers, reviews, shipping services and delivery options before they buy.
Many eCommerce store owners either dismiss shipping as unimportant, don’t spend enough time thinking through their strategy, or willfully avoid it altogether due to its complexity. Yet, without a good shipping strategy, you could end up with an unprofitable business. Even once you have a good strategy, choosing the wrong shipping partner could affect you negatively in a number of ways.
According to an eCommerce survey by MetaPack, 96% of shoppers said a positive delivery experience would encourage them to shop with a retailer again. In addition, over half (59%) of consumers have not completed an order because delivery was too expensive, and 86% of the same shoppers want a fast delivery.
Selecting a sound shipping strategy and a dependable partner can improve your business. Incorporating a regional carrier into your existing shipping workflow can save you time and money, which is exactly what consumers are looking at retailers for.
A Third Party Logistics Company, Cerasis, refers to regional carriers in a recent article as “package delivery companies that are usually more personal, flexible, and responsive than national carriers and offer shipping advantages within a targeted geographic area.”
Regional carriers, like OnTrac, can oftentimes offer more flexible and competitive options, which address specific customer needs that the National Carriers might not be able to accommodate. Also, with lower operating costs and the shipping advantages of targeting a specific geographic region, regional carriers can pass that savings on to you.
Additionally Cerasis includes that these savings can add up to as much as 10% to 40% lower than the base rates of the National Carriers. Also, with lower fees and fewer surcharges than National Carriers, OnTrac can boost your bottom line.
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